Complete redesign for SoHo eyewear boutique Surreal built in WordPress. Primarily responsible for the Front-End asset presentation, worked with a designer and a back-end developer in an agile work environment to produce this sharp, distinct presentation.
Built site in conjunction with consulting on the overall rebranding initiative including production of new logo, copy, and brand colors. All work was completed within the framework of strict fiduciary responsibilities associated with the industry—requiring nuance and expert communication with the client.
Joined when project was 70% completed as a ringer to finish what other developers started, requiring a keen ability to learn others' code quickly and build off it with efficiency and rigor. Created a late game style guide to ensure consistent polish across the site and implemented various UX changes to grab new users for this promising start-up.
So many possibilities